IN FLUX

Canada's first service design conference

PRESENTATION

Embedding Service Design in a Pharmaceutical Company: The Universal Patient Language


This presentation will examine the realities of embedding a human-centered service design capability within a large and highly regulated multi-national corporation. Tips for developing and embedding design at scale, along with specific examples of the resulting design work will be explored. Audience members will leave with an understanding of how to manage change successfully through service design methods and mindsets.

SPEAKERS

Susan Bartlett

Principal
Bridgeable

Elizabeth Turcotte

Director and UPL Lead, Patient Hub
Bristol-Myers Squibb

SPONSORS

Do you or your company want to sponsor this year’s Canadian Service Design Conference? Get in touch with us.