Canada's first service design conference


Introducing Service Design in the Corporate Environment

A national or international corporation can create a complex service environment. Often, there are multiple products, services, support areas and systems that deliver to a variety of customers using multiple channels and touchpoints.

It can be a challenge for companies of this size to embrace service design as a means to remove silos, place the customer within the decision making process and to consider the holistic service experience.

This can be particularly true if you work for a Canadian Crown corporation that provides financial services to the agriculture industry.

In this presentation, Jason will share his experience introducing and implementing service design at Farm Credit Canada. He will focus on what worked well and how champions of service design can implement the practice within a similar corporate environment.


Jason Fiske

Manager, Employee Digital Experience
Farm Credit Canada


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